Scope and Purpose: In increasingly competitive times, law firms seek better ways to reach new clients and to educate the public generally about the work that they do. Law blogs (short for weblog) offer targeted content to clients and other lawyers and showcase the expertise of the lawyer(s) writing and maintaining the blog. This seminar will teach participants how a well-designed law blog with regular updates can improve your firm's bottom line.
Why Attend?
-Learn why an active law blog is more effective than a static website in attracting clients
- Get tips for starting a blog and finding content
- Understand ethical implications for bloggers
Planning Chair:
Bentley J. Tolk, Parr Waddoups Brown Gee & Loveless, Salt Lake City, Utah, Planner & Moderator
Faculty:
Julia S. Elgar, Ford & Harrison, Atlanta GA
Denise Howell, Attorney at Law, Newport Beach, CA
Gregory Siskind, Siskind Susser Bland, Memphis, TN
Program:
All Times Eastern Daylight
1:00 p.m. Program begins
Overview of law blogs; how blogs aid client development; secrets of superstar bloggers; mechanics of setting up a blog and maintaining it; ethical implications for bloggers
2:00 p.m. Program ends Register |
